Skip to content

Customer interview pack for small product teams

Research onlyB2B softwareReviewed 2026-11-04
Screener, invitation, neutral guide, note template and a summary that keeps the original words.
Research only: you can read and learn from this dossier, but the workspace doesn’t support executing it yet.

Problem and buyer

Small B2B teams build features without talking to the right users, or ask leading questions and hear what they want.

Who pays: Founder or PM at a small B2B software company with access to its own users.

The offer

A complete interview pack for one research question, delivered with an original-preserving summary.

  • Screener and invitation
  • Neutral interview guide
  • Note template and synthesis

How the model works

Participant screening → interview → scheduling → incentive in one flow.

Today’s alternatives: User-research platforms, in-house PMs, free templates.

Fit for your market

Keeps
One flow from screening to notes.
Changes
Recruitment and incentives are separate and paid by the client.
Not included
We don’t provide a participant panel.

First test

A pilot with a client who already has access to participants, paid for the follow-up cycle.

Continue if: The client books a second research cycle.

Why it might fail

  • Leading questions
  • Wrong participants
  • False expectation that we supply a panel

Claims in this dossier

  • Research services combine screening, interviews, scheduling and rewards in one flow.Company claim

Other dossiers

Your first real test can start this week.

Free to start, no card. See the models that fit you, open a ready-to-run kit and plan your first 10-day test.

  • We never send messages, publish or spend money for you.
  • We don’t invent experience, clients or results.
  • Every claim is labelled: fact, estimate or hypothesis.