What's included, and what isn't
| Included in paid plans | Not included |
|---|---|
| Every dossier and its ready-to-run kit: a pre-filled offer, a test plan with decision rules and contact messages | Advertising or paid reach |
| Idea Checks with live web research: competitors with prices, demand signals, risks, pivots, a roast and a ready 10-day test — every claim labelled and sourced | A guarantee that an idea will work |
| AI offer jobs, sample checks, candidate batches, test packages and decision reports within monthly limits (rolling out during the pilot) | Paid interview participants or panels |
| 200 evidence records per month on Build, 1,000 on Launch | Third-party tools you choose to use |
| Export of all your work at any time | Sending messages on your behalf |
| Help-centre support | Personal coaching, consulting or one-to-one human review |
Free, Build or Launch?
Free is for finding out whether a direction fits you. You get the starting point, every dossier summary, one ready-to-run kit each month and a first test by hand with 10 evidence records.
Build is for running a real test now. Every kit is open, so you can start a project with the offer and test plan already filled in from the dossier, then change what doesn't match your situation. The 7-day trial lets you try the whole workflow once before you pay.
Launch is for people who test more than one direction or want new dossiers first. New dossiers open to Launch 14 days before Build, you can run three projects at the same time, and you can add two niche requests a month to our research queue. We publish a dossier only when we can support it with evidence, so a request is not a promise of a dossier.
How limits work
Monthly limits reset on the 1st of each calendar month (UTC). Yearly billing keeps the same monthly limits — it doesn't unlock twelve months of work at once — and unused limits don't roll over. A job reserves quota when it starts; if it fails for a technical reason, the quota is released. A completed check that finds problems ("needs rework") counts as used, because you received the analysis.
About the pilot price
$49 per month for Build is a pilot price while the supported route is tested with a small group. We publish it so you can decide with real numbers. Any change will be announced in advance and won't apply to a billing period you've already paid for.